We all know that app screenshots are an important part of your app’s success on the App Store. Get them right and you’ll see more people downloading your app. But how do you choose the right ones? A/B testing app screenshots will help you find the ones that make conversions.
A/B testing app screenshots can be a bit tricky because you can’t keep changing them on the App Store. But what you can do is run ad campaigns using your screenshots and see which perform better. You can add screenshots to your ad creatives and see how well the ads perform. Your CTR (click-through rate) is a pretty solid metric for you to use. The ads with better-performing screenshots will show higher CTR.
App screenshots A/B tests don’t have to compare only two screenshots. You’d be better off creating about five ads using five different screenshots showing different app or game mechanics. If you are testing game screenshots, make sure you show different characters and/or different backgrounds. Doing this will help you find the screenshots your users like best.
After you finish running these test ad campaigns, it will be a lot easier for you to select the right screenshots and post the ones that convert to the App Store. But if you want to do further research, you can ask your app community to tell you which screenshots they like best. You can do that on Facebook or on your app site, or through a newsletter. Another way to get people’s opinion on your screenshots is to use UserTesting.com.
As you can see, using ad campaigns for A/B testing is a great way to make a quick decision without relying on Apple’s app review time.
