Are you considering trying out mobile advertising? Mobile ads can be very effective but it’s not easy to decide which mobile ad format to try first. In this article we’ll help you to choose the best mobile ad format for your target audience.
The first thing you need to understand is that the ad format that works for someone else will not necessarily work for you. Like everything in mobile development and marketing, you’ll need to test different formats yourself and see which gives you the best ROI.
To find out which ad formats work and which don’t, check out studies from trusted sources like AdColony and Unity Ads to see which ad formats they recommend and why. Doing that will help you pinpoint the formats that have increased conversions for other advertisers. Currently, data from numerous studies shows that video ads tend to be the most effective of them all. For example, “A Farm Away! Furtherplay” case study from Unity shows that video ads not only increase conversions, but can also improve user retention, which is the ultimate goal for any mobile app or game developer.
When you’ve decided which ad format you’re going to try first, you should start working on the ad content and make it appeal to your target audience. For example, if you are advertising your mobile game and have decided to create a video ad, you should have a clear idea of what sort of a video your target audience would want to watch. Most likely, a younger audience would watch a funny and entertaining video ad that shows the game from an unusual angle.
In the end, different ads work for different kinds of apps. But you can definitely minimize your errors along the way by studying your audience and checking out all the relevant research you can lay your hands on.
