It’s not a secret that there’s lots of money in the apps economy. Business insiders predict that by 2016 mobile app revenue will reach $46 billion. But at the same time the app market is viciously competitive and a lot of developers end up seeing their apps buried and not bringing any revenue. That’s why successfully marketing your app is more important than ever.
One of the reasons why apps get buried in the App Store is that its search feature is still primitive and navigation is difficult from the consumer point of view. That’s why you need to make sure your app gets noticed both on the App Store and on the Web. Here are some things to pay attention to.
Study your audience
A good way to start your marketing campaign is to study your target audience. Study why they may want to use your app, analyze your app’s strengths and make a list of search terms your prospective users are likely to type into search. Will they use search to find your app or will they simply browse a category and check out the apps that attract their attention? Or will they download the app directly from your website or newsletter? Identifying how you will interact with your user will largely determine your marketing campaign.
Use app marketing tools
Remember that there are tons of ways to promote your app off the App Store. First of all, check out services like Appturbo.it that will help you feature your app as app of the day. Also contact some industry bloggers and ask them to review your app. The more you get the word out, the better.
Create a Facebook page for your app
Another thing you should consider is creating a dedicated Facebook page for your app. Not only will it help you spread the word, but also it’s a great tool to communicate with your users and create a community around your app.