The mobile apps industry is maturing, which means that new trends are emerging. There are new designs, new demands from users, and even new concerns. Let’s take a look at which app trends are hot, and which are not.
The sad trend that is not changing is that most apps are only opened once and then are either forgotten, or uninstalled. So, what can you do to change the odds for your app? One of the smart trends is to offer user rewards and benefits. There are lots of options – coupons, freebies in the in-app store, points that users can redeem and so on.
When Apple released the redesigned iOS 7, flat design was the new kid. But now it’s spreading everywhere, from mobile apps to websites. Flat design may not be great for every single app, but you should definitely consider it.
Social Media Authentication
Remember the privacy concerns we’ve discussed above? Well, gone are the days of apps that automatically shared information on the user’s social media profiles and offered only social media authentication. A lot of people may not want to share their app activity on Facebook and Twitter, and even more people would want to log into the app with separate credentials.
Yes, apps for the iOS still bring more revenue. But you can’t ignore the fact that 80% of the global smartphone market is Android. So, if you don’t have an Android version of your iOS app, start working on it now.