Mobile Game App Developers UK

3 Reasons Why You Should Use YouTube for Mobile User Acquisition


Have you ever thought of using YouTube as a powerful user acquisition channel for your iOS app? If not, then you are missing a lot. YouTube gets over 6 billion video views per month and all these viewers are waiting for new visual content. Marketing your app to them will help you acquire new users without spending a fortune on advertising. Here are three reasons why you should use YouTube to promote your app.

Reason 1: YouTube is a powerful search engine

If you think that Bing is the second largest search engine after Google, you’re wrong. It’s YouTube. This means that having a YouTube video promoting your app will help you reach a huge new audience. While YouTube’s most successful categories are music, games and comedy, there is a significant interest in travel, food, language learning, and beauty videos.

Reason 2: YouTube has a huge mobile audience

In 2014, 40% of all YouTube traffic came from mobile devices and this percentage keeps growing. This means that a lot of YouTube viewers might feel compelled to download your app after watching your video. Just make sure your video is engaging and there is a download link for your app.

Reason 3: YouTube is a huge social network

The YouTube community is a very engaged one. Likes, followings, shares, comments – all that is what makes YouTube the video platform we love. YouTube users interact and they interact a lot. Some experts say that YouTube is the third largest social network.

Keep in mind that YouTube is closely integrated with Google+ and YouTube videos appear at the top of search results in Google, you’ll see why you really should use it to acquire new mobile app users.

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