Mobile Game App Developers UK

3 Reasons Why You Should Use YouTube for Mobile User Acquisition

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Have you ever thought of using YouTube as a powerful user acquisition channel for your iOS app? If not, then you are missing a lot. YouTube gets over 6 billion video views per month and all these viewers are waiting for new visual content. Marketing your app to them will help you acquire new users without spending a fortune on advertising. Here are three reasons why you should use YouTube to promote your app.

Reason 1: YouTube is a powerful search engine

If you think that Bing is the second largest search engine after Google, you’re wrong. It’s YouTube. This means that having a YouTube video promoting your app will help you reach a huge new audience. While YouTube’s most successful categories are music, games and comedy, there is a significant interest in travel, food, language learning, and beauty videos.

Reason 2: YouTube has a huge mobile audience

In 2014, 40% of all YouTube traffic came from mobile devices and this percentage keeps growing. This means that a lot of YouTube viewers might feel compelled to download your app after watching your video. Just make sure your video is engaging and there is a download link for your app.

Reason 3: YouTube is a huge social network

The YouTube community is a very engaged one. Likes, followings, shares, comments – all that is what makes YouTube the video platform we love. YouTube users interact and they interact a lot. Some experts say that YouTube is the third largest social network.

Keep in mind that YouTube is closely integrated with Google+ and YouTube videos appear at the top of search results in Google, you’ll see why you really should use it to acquire new mobile app users.

Mobile Game App Developers UK

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