Mobile Game App Developers UK

How to Optimize Your App Store Keywords


Choosing keywords for your app is one of the most important aspects of app marketing. Not only is it challenging to find the best keywords, but ASO is an ongoing process because you need to keep your keywords optimized. In this article we’re going to share with you some easy to follow App Store keyword optimization tips.

Include keywords in app name, keywords field and IAP display names

First of all, you need to know where to include your main keywords. The App Store search engine is not Google, so it works differently from what most of us are used to. For example, you can add as many keywords as you like to the app description field and they will make no difference because the App Store search engine doesn’t scan the app description when considering an app for search results. So instead you should put all your keywords in the app name field, the keywords field and the IAP display names.

Choose keywords the smart way

When you are doing your keyword research for the app store, don’t rely on your intuition and guesswork. Instead, perform research to see which keywords people use when they look for apps similar to yours. You can then test these keywords with an App Store keyword tool ( to see how other apps perform.

Put your strongest keywords in the app name

The App Store search algorithm gives the app name more weight than the keywords field. That’s why you should place your strongest keywords in your app name and make sure the keywords are highly relevant. Also don’t break them up with other words because exact keywords will make your app rank higher in the search results.

Revise your keywords every month

ASO is ever changing and you should revise your keywords once a month. You don’t necessarily need to change anything, but keeping an eye on your keywords and ranking will let you act fast whenever you have to.


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