Every iOS app developer dreams about reaching the Top 10 apps on the App Store, but for most people this stays an unachievable dream. Making this dream come true usually requires large investments into marketing and a lot of work. Nevertheless, there are several ways to increase your app store visibility without spending a fortune. Here are some of them.
Polish and target your keywords
We can’t stress enough the importance of keywords in ASO. If you want your app to be visible and rank well, you should put a lot of research into selecting keywords and keep optimizing them afterwards. Make sure you identify the keywords that work and never use pointless keywords to fill up space. That space is too precious to waste.
Another thing you should do is target your keywords well. Put simply, even the best keywords are no good if your target audience isn’t using them. So make sure that both you and your target downloaders have the same keywords in mind.
Localize your app
We know how great it is to reach the top on the US App Store. But that’s not always possible. If you see that your app has no chance of getting an awesome rank on the US App Store, try localizing it for other large markets such as the UK, China, Japan and Russia.
Optimize your pricing
If yours is a paid app or an app with in-app purchases, optimizing your prices can help attract more users, get more positive ratings and thus increase your App Store ranking.