Do you know what’s the best way to improve your ASO strategy? It’s performing competitor analysis on a regular basis. With over a million apps on the App Store, monitoring what your competitors are up to is an essential part of your success. In this article we are going to share with you which parameters you need to analyze and what to learn from your ASO competitors.
When you see that a competitor app is ranking higher than yours even if your app is better, take a look at the keywords your competitor is using. You can turn to ASO optimization tools like http://www.appcodes.com for help. Remember to track keywords your competitors use in app titles as well as the Keywords field.
Analyze how frequently your competitors update their apps and track how updates influence their position in App Store search results. Doing that will help you find the optimal time interval for issuing your own updates.
See which App Store categories your competitors’ apps are listed under. While Google Play lets you select only one category, the App Store allows you to enter your app into two categories. Checking which categories your competitors chose will not only help you position your app better, but also give you fresh ideas (in case your secondary category is not working for your app).
Reviews and Ratings
And finally, you should keep track of what people are saying about your competitors’ apps. Most people who leave a review mention an issue they are having or request new features and functions to be added to the app. You can analyze these requests to your advantage and get ahead of competition.