Every developer wants to get his or her app featured by Apple on the App Store. But how to achieve that? If you ask different iPhone app developers how their apps got featured, you’ll hear different stories from them all, which means that there is no universal recipe for becoming featured.
Basically, there are three ways for your app to get noticed: to get featured, to become an Editors’ Choice app, or to make it into a top list. Your job is to do everything you can to offer the best product and attract Apple’s interest.
Understand the trends and Apple’s requirements
Before you do anything else, you need to understand what Apple wants. Your app or game has to be top quality, fresh and interesting for Apple to notice it. You can contact Apple directly and ask what it takes to get your app featured via firstname.lastname@example.org (at this point your app should be pending the “Developer Release” state for at least 2 to 3 weeks), but also don’t forget to ask bloggers to review your app because the more buzz there is, the better. If you can, attend developer conventions and community hangouts because there’s a good chance that Apple representatives will be there too.
Make your app and its listing look great
Like we mentioned, it’s very important to have a top-notch app that is free of bugs, offers a great user experience and looks good. It’s equally important to have an attractive app listing on the App Store to get noticed. This means that everything from your app title to screenshots has to be perfect. Pay particular attention to your app’s description because Apple editors like to see a professionally executed product. Keep all your marketing materials and media ready and update them regularly together with your app.
And last but not least, don’t become obsessed with getting featured. Do everything you can to make your app stand out on the App Store, but always remember that getting featured is a bit like winning the lottery – it takes a bit of luck.