This may sound a bit unfair, but developing your iOS app was the easy bit. I can hear you protesting behind your screen, but it’s true. Because the most difficult part in the iOS app business is getting people to know and love your app.
Building an audience and getting users to trust you as a developer requires a strategy. Here are three tips that will help you take your iPhone app to the next level.
Make sure the app is easy to use
Developing an easy to use app is vital to your success. If your users don’t understand how the app works, have trouble paying for it, or can’t figure out how to play your game, then your app is useless. Non-intuitive iOS apps generate negative reviews and get a terrible reputation. So, make sure your user understands your app. It usually takes as little as adding a small help file or showing the user a tutorial when the app is launched for the first time.
Use the “Wow!” factor
Smartphone users are not the most patient people and it’s easy to irritate them. This means that you need to make sure their initial experience with your app is great. This includes having an attractive download page, eye-candy screenshots, and making a great first impression when the user launches the app for the first time (especially if yours is a try & buy app). Make sure you use the “Wow!” factor and that it doesn’t quickly turn into the “Ewww!” factor because of bugs and poor design.
Write a good App Store description
Believe it or not, but most users actually read the app description before they decide whether to download it or not. That’s why you need to come up with something comprehensive that not only lists your app’s features, but also shows the user the benefits of downloading and using your iPhone app. Make the emphasis on the benefits because every user asks the same questions: “What’s in it for me?”. A lot of developers think the benefits are obvious and don’t bother writing an attractive description.
Following this advice will help you win your audience and increase app sales in a relatively short period of time.