iOS and Android are the main rivals on the mobile market in pretty much everything, from dominating the smartphone and tablet market to dominating the ads within mobile apps. According to Velti, a mobile ads company, Apple is winning the battle with its ad share growing from 59% to 64% in just one year. And iPhone 5 is largely responsible for this growth.
With iPhone 5 sales doing really well, mobile advertisers favour iOS more and more. But iPhone 5 is not the only Apple product that is increasing its ads share – iPad Mini is also doing its bit.
Mobile ads are one of the favourite methods to generate revenue in the app development business. They allow iPhone app developers to release free apps and games, and still get income. And while a lot of users don’t like getting ads, they appreciate the fact that the ads help keep the apps free.
If you are one of those users who don’t like paying for iOS apps, but also complain about ads in free apps, then there is some bad news for you. Advertisers are looking for the best-performing ads and right now this means that they are switching to larger ad formats. They are going for full screen interstitial, 300×250 and 728×90 ads, and are ditching the 320×50 ads. This is especially true for ads on the iPhone. To put it simply, bigger mobile ads seem to perform better and get a better response from the users.
Winning the mobile ads battle is crucial to Apple and the company is doing very well getting a bigger share of the market. iOS continues to get better in app and game engagement and monetization. This is important news for iPhone app developers in the UK and all over the world because it means that if done the right way, even free apps have the potential to generate a hefty income. Apps that have ads that are placed correctly will appeal to the customer and gain a strong market share on the App Store.