Instagram is a social network that has lots of active users who are ready to engage with new content. Post something on Facebook and it will get only a couple of likes from your friends. But posting a photo or a video on Instagram instantly gets likes from complete strangers, which is exactly what you want when you’re promoting your app. In short, Instagram has the potential to promote your app to a very large audience and we’re going to give you some actionable tips for marketing your app on Instagram.
Post catching content
The best way to gain followers and get likes on Instagram is to post only catching relevant images and videos. Your posts need to stand out for people to notice them and tap the heart icon, so don’t limit yourself to app screenshots. Post content showing people using your app, shots of your office and team, fan art, and whatever you think will get people curious enough to check out your app on the App Store.
Leverage the power of hashtags
You’d be fooling yourself if you think that people find your photos on Instagram just because they’re such great photos. Just like Twitter, Instagram uses hashtags that people search and follow. You can add up to 30 hashtags to a post, which gives you a great opportunity to reach as many people as possible. Research hashtags before you post and aim for ones that are relevant and have a good following.
Drive traffic to your app
Unlike other social networks, Instagram doesn’t allow adding links to your posts. The only link you can have is the link on your profile page. While it’s OK to post a link to your website, posting an App Store link is a bit of a problem because it’s long and not easy to remember. So, if you want to drive traffic to your app’s listing, your best bet is to use a shortened link with goo.gl or bit.ly.
These tips will help you to organically grow your Instagram following and promote your app for free to a very wide audience.