You’ve probably heard that apps with ASO-optimized names rank higher on the App Store.
So you’ve probably tried adding keywords to your app’s name only to come up with a lengthy title that didn’t really improve downloads. In this article we’re going to share with you four tricks that will help you make your app’s name stand out on the App Store and rank higher in search.
- Choose the optimal length for your app’s title
Apple recommends keeping your app’s name under 23 characters and making it memorable and easy to spell. 23 characters seem very limiting, but you can actually fit 3-4 words.
- Make the app’s name very clear
Your goal is to make your potential users understand what your app is about by just looking at its name. That’s why you should try to explain what the app is about in the title. Try to combine a cool name with one or two descriptive keywords in your app’s title. Good examples are “Lyft – Taxi App Alternative”, “SoundCloud – Music & Audio”, and “OfferUp – Buy. Sell. Simple.”
- Give your app name more weight
Have you done some solid keyword research for your app? If not, you should do that as soon as possible. Adding the most relevant keyword to your app’s name will increase its ASO weight and help your app to rank higher in the search. And don’t forget to repeat that keyword in your app’s description to give it even more weight.
- Localize your app’s title
If you are targeting an international audience, localizing your app’s name will help you get more downloads from people who don’t search the app store in English.
These tips will help you make the most of your app’s name, improve your app’s search ranking and gain more installs.