App Store Optimization (ASO) is a very important part of app marketing. In fact, it’s the most important one because if your prospective users can’t find your app or game, then all your mobile app development efforts were in vain. In this post we’re going to share with you three handy ASO tools that you should use.
1. Sensor Tower
This is one of the best ASO tools out there. It’s really useful to mobile app developers who are looking for real and untampered with data in different markets. This app has a very easy to use interface, so it’s great for complete novices. This tool is multilingual, which makes it useful for localizations, has a good keyword research function, and can help you learn what ASO techniques your competitors are using.
This is another great tool especially if you are a UK-based mobile app developer. With SearchMan you can focus on the UK market, see what’s going on on the App Store with the overall search score the app offers, and track what’s popular. SearchMan is very accurate and it will notify you if you start losing ranking. The only downside is that SearchMan is not as easy to use as Sensor Tower, so you’ll need to spend some time learning how everything works.
This tool used to be kind of obscure because you had to pay before you could even try it. But now MobileDevHQ has a free plan for indie developers, which is awesome. This app is great for deciding which promotion techniques to use when your app is ready to conquer the world. MobileDevHQ provides solid data that you can actually believe.
These three tools will help you improve your ASO and get good ranking on the App Store.