Smartphones and tablets are here to stay. Moreover, they are slowly but surely replacing traditional laptops, which means that now is a great time to develop your own app. Yes, developing an app takes time and money. Yes, it requires a team of qualified mobile app developers (just like developing traditional software does). But there are lots of ways your company can benefit from creating a mobile app.
The main benefits of developing an app are:
Making the app an additional revenue stream
Increasing your brand awareness
Having an app specifically targeted at your customers or staff
Each of these benefits is substantial on its own, but together they are a powerful incentive to start developing your app right away. Let’s have a closer look at these three benefits.
A successful app that goes viral can make you billions. Think of apps like Instagram, Dropbox, Viber, Angry Birds, and thousands of other popular apps. Even if your app doesn’t become as popular as that, it can still earn you a substantial amount of money. Even a free app can make money with advertising.
Speaking of free apps – developing a completely free app has its benefits too, especially if all you want is to promote your brand and gain new customers. When done properly, a promotional app can go viral and do a lot of good for your company.
And last but not least, developing a mobile app for your staff and clients can be a great perk. No matter whether you are B2B or B2C, an exclusive app that’s only available to your clients and/or staff will give you the upper hand on your competitors.
To cut the long story short, mobile app development is something you should definitely consider. When approached with thought and a sensible budget, the benefits of creating your own app can be enormous.