In recent years companies around the globe have been seriously working on their mobile strategies. At first mobile-optimized websites appeared, then apps started dominating the mobile scene. No matter whether you decide to develop your own mobile app or simply have a responsive website, you need to make sure you are using the optimal mobile strategy. Here are some tips how you can optimize your mobile strategy to achieve your business objectives.
How to market?
This is the first question you should ask yourself when you start developing your mobile strategy. Are you going to market to a wide audience or is it niche marketing that is better suited for your app? If you have a very broad audience and the purpose of your mobile app is simply to raise brand awareness, then you could probably get away with having a mobile-optimized website. But if you want to market to a particular target audience and you want to offer your clients some additional value, then a fully functional mobile app is a must.
Are you focused on your customer?
Staying focused on your customers’ needs is important for any kind of business, even if your company is a B2B organization. Today’s users are no longer the passive flock they once were – they want to take part in your online activities, be heard, and reached in interactive forms. Developing a mobile app will help your customers feel more valued, and a mobile website with social media and commenting features will make it easy for your audience to reach you. Both an app and a mobile website will help your business to go viral if you get things right.
What about the cost?
Developing a mobile app can cost quite a bit. It can also take a long time. So, if you are very cost-conscious, you can consider simply having a mobile website. That would be a start. But if you want to have an all-round interactive online presence and a strong mobile strategy, developing an app should be on top of your to-do list.