When you are creating your first app, you need to make a lot of difficult decisions. The first and the most important one is deciding which platform you’ll be developing for – iOS or Android. So, how do you decide? Here is some advice that will help you choose the right platform for your mobile app development project.
The first thing you should do when you start planning developing is market research. Who is your target audience? Where do they live? What sort of devices do they prefer? For example, in the USA there is a pretty much equal number of iOS and Android users. But in Brazil Android is a lot more popular than iOS due to the price factor. And in the UK the number of people using iOS is steadily increasing, so developing for the iPhone is really worth considering.
Another thing to think about before you choose a platform is the programming language you are going to use. If you hire a mobile app development company in London, then this won’t be a problem because your development will be done by professionals. But if you are planning to do the coding yourself, you should learn how to program first, then choose the language you are more comfortable with, and only then choose the platform. True, this is not a very effective business model, but at least it will ensure the best possible quality of your future app (provided you are a decent programmer).
When you are thinking about developing an app, try to be as objective as possible in your market and target audience research. Not only will it help you choose the right platform, but it will also pay off when you start promoting your app.