If you think that the most difficult part is getting users to download your app, then you are wrong. It’s a lot harder to convince them to keep using your app. A recent study showed that as much as 80-90% of all users uninstall the app after using it only once. So you can see how important it is to concentrate on user retention and avoid some common mistakes.
Every mobile app developer has one main goal – to get his app to the top in the App Store.