Your app description is something that doesn’t really affect your ASO, but it can have a lot of influence on your users. True, some people might not read it (these people usually install apps just to check them out and never use them again). But those who are truly interested in a particular type of app or game often decide whether or not to download an app after reading the description. So, here are some DOs and DON’Ts of writing a killer app description for the App Store.
Do:
– Put your most important information in the first couple of lines to keep it above the fold
– Write an objective description of what your app or game is about
– Make your description 100% relevant to your audience
– Concentrate on your app’s benefits as well as list key features
– Check your description for grammar and typos
– Write your description in the right style – more formal for business apps, informal for games and social apps
– Appeal to people’s emotions and not only their logic
Don’t:
– Write lies and include features in the description your app doesn’t have
– Include special characters like stars
– Stuff your description with keywords. It won’t do you any good.
– Write all the technical stuff you can think of because not all users are geeks and developers
– Boast that your app is the best in the world
– Use really long and complicated sentences
Your app description reflects your style, just like your app screenshots. Use your best copywriting techniques and make sure your app description makes sense to your target audience.
Sources:
https://developer.apple.com/app-store/review/guidelines/
https://blog.sensortower.com/blog/2013/07/16/the-psychology-behind-writing-an-app-store-description-that-will-get-your-app-downloaded/
