Your app’s ranking in Apple App Store and Google Play depends on a number of factors. There’s the app listing with all the metadata, screenshots, video, reviews and some important metrics like downloads and engagement. Now, downloads are easy to measure. But measuring engagement is not that easy because you need to calculate the number of active app users each month and how much time they spend using the app on average. And that’s quite hard to measure without the right tools. So, let’s have a look at top 10 ASO tools for 2017.
- AppTweak (€49-€499/mo.)
AppTweak is an all-in-one tool to give you every possible insight into your app’s ASO, help you optimize your keywords, and improve organic ranking. The tool includes:
- Actionable ASO reports
- A powerful keyword tool
- App Intelligence
- Mobile app analytics
- Competition monitoring
- Reviews and ratings analysis
- A built-in app marketing platform
- App Annie (free-custom pricing)
A hugely popular app intelligence platform with over 500,000 registered users. App Annie offers several products to access app analytics, assist with app marketing, and get insights on App Store stats. App Annie offers the following:
- App Analytics (free)
- Store Stats (free)
- Market Intelligence (premium)
- SensorTower (from $79/mo.)
Another widely used app intelligence platform, SensorTower offers a solution for app developers and mobile marketers. It provides powerful market intelligence tailored for increasing downloads by means of ASO. SensorTower includes:
- Top Charts and Leaders
- App Intelligence
- Ad Intelligence
- Store Intelligence
- Mobile Action (free-$999/mo.)
Mobile Action is a customizable solution that suits both startups and enterprises. It offers mobile data intelligence with actionable insights and has three different products, which are:
- ASO Intelligence
- Keyword Intelligence
- Market Intelligence
- AppCodes ($14.95/mo.)
AppCodes offers an array of ASO tools that are designed to help developers increase the visibility of their apps. One of the main benefit of AppCodes is the keyword prediction tool and the availability of official Apple’s search popularity data. AppCodes offers:
- App SEO
- Competitor tracking
- Search investigator
- Press mentions tracking
- Tune (from $399)
Tune provides a complete set of marketing tune to customize mobile marketing and provide in-depth App Store analytics. Key features:
- App Store analytics
- In-app marketing
- Marketing intelligence
- Attribution analytics
- Gummycube (pricing upon request)
One of the oldest ASO tools providers, Gummycube offers advanced market intelligence and ASO tools. They also offer a complete App Store Optimization service. Other solutions include:
- DATACUBE software
- Gnome Escape community
- Live Focus Groups
- MetricsCat (from $49/mo.)
This tool provides comprehensive insights and analytics for mobile markets. The strongest point of this platform is that it provides analytics based on user reviews. MetricsCat offers:
- Keywords suggestions
- Competitor tracking and analysis
- Weekly or daily reports
- App trends
- Apptopia (free, paid plans start from $79/mo.)
Apptopia’s mission is to make it easier for developers and marketers to access app economy data. The data the platform provides is easy to read and offers actionable insights. Apptopia includes:
- Daily and monthly active users data
- Download and revenue data
- SearchMan (free)
SearchMan is a self-serve data tool that helps developers to improve their app’s visibility across the app stores. All the data is actionable and the tool is very easy to use. It offers:
- Search tracking
- Keywords discovery and optimization
- Visibility scores
