How to Better Understand App Store Optimization

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No matter whether you’re a newbie or an experienced mobile app developer, App Store Optimization (ASO) is confusing. The whole process contains a number of steps and, probably, some of the ones you take are not necessary. This article will help you understand ASO better.

What you need to understand is that ASO is all about keywords and ranking. The whole process has one single goal – to get higher ranking for your selected keywords. That’s why you should track your ranking for while before you start optimizing. See which keywords you rank well for and which don’t perform as well as you’d like them to. When you have the data about your keywords, you can move on.

The main thing you need to understand is what matters for a keyword. Every keyword or keyphrase has three characteristics:

Relevance – your target keywords have to be 100% relevant to your app and your audience. A good way to find relevant keywords is to imagine yourself searching for your app’s functions. Which keywords would you use?
Competitiveness – some keywords are extremely difficult to rank for. Try to avoid them and find less competitive ones.
Traffic volume – the amount of traffic a keyword gets is very important. Your goal is to find the ones that get good traffic without being too competitive.

Basically, ASO is all about finding the most relevant keywords that are not too competitive and get a decent traffic volume. If these three factors match, you’ll get strong keywords that will result in more downloads and installs.

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