How to Market Your iPhone Game Before Christmas and Boost Sales

Everybody loves Christmas. But if you are an iPhone game developer and are releasing a new game, you have every reason to love Christmas even more. This is the time when game downloads on the App Store skyrocket and game developers make a lot more sales. Add to that all those new iOS devices that get activated after Christmas and you’ll see why this is the best time of the year for launching your game. In this article, we’ll give you some tips that will help you boost your Christmas sales on the App Store.

Make it festive

The first thing you should do is add some Christmas cheer to your app and make it holiday-proof. It’s pretty easy with a game because you can always add a Christmas theme or issue a Christmas edition. This will result in more downloads.


Don’t be afraid to start promoting your app like crazy. It’s true that Christmas is a good time to go live, but you also have to remember that a lot of other developers will launch around this time. So you’ll have to make sure that there’s enough buzz about your app everywhere. Industry blogs, YouTube videos, newsletters, giveaways, active promotion on social media – you’ll need a powerful marketing campaign.

Have a sale

If you are releasing a paid game, you should consider running a limited-time Christmas sale. The holiday season is the best period for special promotions and giveaways too. You should use these promotions and giveaways to your advantage and create even more buzz about your release. And if you are releasing a free game, you can always make in-app purchases sales and giveaways.

Fan Studio Team

Craft Captivating Game Apps:

Bespoke Game Development Studio

Elevate your digital experience with our bespoke game app development services. Our 👑 UK-based studio has a rich history of delivering innovative, top-tier mobile games and apps to a global clientele. Specializing in diverse industries, from education to entertainment, we provide tailored solutions that resonate worldwide, including in the UK, UAE, Saudi Arabia, China, Japan, Canada, and the USA.

Experience the cutting-edge of game app creation with our passionate team of game developers and designers. Our agile, user-centric approach crafts unique, standout games that capture hearts and minds. With analytics-driven insights and strategic gamification, we ensure fresh, impactful design decisions that make your project a success.

Join forces with Fan Studio, a proud member of UKIE and TIGA, and let’s shape the future of gaming together. Choose innovation, choose excellence, choose Fan Studio for your game app development needs.

UKIE logo
TIGA logo

Sales & Marketing Office

London, UK

Gamification Services

Los Angeles, USA

Game Development HQ

Iasi, RO

Fan Studio's HQ

All rights reserved.

Registered in England, Wales No: 11233441 and Romania VAT No: RO34004562.

Privacy Policy   Terms & Conditions   Jobs   Join our Discord

Gaming Companies London   Mobile Game Development Company   Trade Show Games   Trade Show Booth Games   Branded Games Marketing   London Game Studios   Game App Development Company   Games Marketing Events   ✈️Casino Crash Game Development