There are more than 3 million mobile apps out there. That’s a lot of apps and it makes it hard to get your new app noticed. While there is no universal recipe for an app launch strategy, there are several things you should pay attention to if you want your app to launch successfully. In this article we are going to share some of them.
Your app is a product
The biggest mistake app developers make is that they launch an app and wait for people to start downloading it. Without doing any marketing whatsoever. What they forget is that an app is a product. Like any other product it needs a marketing plan and a marketing budget for its launch.
Get the word out
One of the hugely underrated mobile app launch marketing strategies is content marketing. Most of the time developers either don’t consider it important or don’t have enough time or resources to implement it. But if you give it a thought, you’ll understand how important content marketing really is. Put yourself in your users’ shoes – why would they download your app if they haven’t heard or read anything about it? Marketing your app launch with blog posts, reviews and media coverage will really make a difference. So you should allocate time for contacting bloggers and influencers and some budget for getting paid reviews on popular sites.
Whom you contact depends on your target audience. For example, if your app is about budgeting and saving money every day, lifehack and money saving blogs are the best.
Use social media
Another way to get the word out about your app is to use social media to let people know it exists. The first step is to create profiles on all relevant social networks (Facebook, Twitter, Instagram and perhaps Pinterest and LinkedIn) and slowly build a presence. Once your profile is ready, take a look at what each network has to offer in terms of advertising. For example, Twitter’s App Install Cards usually prove to be very effective and Instagram’s native ads can get a lot of installs for the right type of app.