Trying to get the word out when you release your app is good, but generating buzz before your app goes live is even better. It guarantees you better exposure and will help your marketing efforts a lot. Here are some tips that will help you with that.
Create a landing page
Before you start actively promoting your pre-release, you need to have the app’s page where you can direct people. A landing page is ideal for that. It’s easy to create a good looking and functional landing page even if you have a low budget – just use WordPress and a landing page theme. Make sure the landing page has a clear way to sign up to your email list, so that you’ll be able to send people your app news.
Post your app to Preapps
Your next step is to post your app to Preapps, a site with a large community of early adopters. Users will check out your app and sign up to a mailing list to be notified when your app is released. Some of them may even want to become beta testers, so you’ll get their email addresses.
Expand your audience
Another good way to tell people about your upcoming app is to publish guest posts on popular industry blogs. You may not be allowed to directly promote your pre-release, but you can always include a link to your app’s landing page in your author bio.
And last but not least, remember to create buzz on your Facebook, Twitter and LinkedIn accounts.
