3 Mobile App Marketing Best Practices You Should Follow

thumb image

Mobile app marketing can be tricky because it’s different from website and desktop software marketing. Luckily, there are several tips and best practices that will help you get started with mobile app marketing the right way. Here are three of them.

  1. Learn everything you can about your audience

The key to successful marketing is pitching the right product to the right people in the right way. Just like you wouldn’t market racing bikes to pensioners, you wouldn’t market a U.S. targeted business app to teenagers in Brazil. So, before you start planning your marketing and advertising campaigns, make sure you learn everything you can about your audience and where they come from.

  1.   Focus on the right users

It’s only natural that you’d want to invest into marketing to users who bring you the most value. Start with analyzing the sources your users come from, find the source that brings you users with the highest LTV (lifetime value), and concentrate on marketing there. Also figure out where your most loyal users come from and think how you can reward their loyalty and remarket to them.

  1. Analyze the right metrics

Mobile marketing can get confusing because there are so many metrics you can track and measure. But you don’t have to track them all. For a start, analyze the following:

  • Your users – how many are there and who are the majority
  • Time in app – how much time on average they spend using your app
  • Sessions – how much time a user spends actively using your app in one go
  • Session intervals – how much time passes between your average user’s first and second sessions

Measuring these will help you better understand your app’s usage patterns and create a stronger marketing strategy.

Fan Studio Team

Craft Captivating Game Apps:

Bespoke Game Development Studio

Elevate your digital experience with our bespoke game app development services. Our 👑 UK-based studio has a rich history of delivering innovative, top-tier mobile games and apps to a global clientele. Specializing in diverse industries, from education to entertainment, we provide tailored solutions that resonate worldwide, including in the UK, UAE, Saudi Arabia, China, Japan, Canada, and the USA.

Experience the cutting-edge of game app creation with our passionate team of game developers and designers. Our agile, user-centric approach crafts unique, standout games that capture hearts and minds. With analytics-driven insights and strategic gamification, we ensure fresh, impactful design decisions that make your project a success.

Join forces with Fan Studio, a proud member of UKIE and TIGA, and let’s shape the future of gaming together. Choose innovation, choose excellence, choose Fan Studio for your game app development needs.

UKIE logo
TIGA logo

Sales & Marketing Office

London, UK

Game Development HQ

Iasi, RO

Fan Studio's HQ

©2010-2024 FAN STUDIO MOBILE APP DEVELOPMENT UK LTD.
All rights reserved.

Registered in England, Wales No: 11233441 and Romania VAT No: RO34004562.

Privacy Policy   Terms & Conditions   Jobs – Apply Now   Become a Tester