How to Market Your iOS App on Instagram

Instagram is becoming more and more popular, but somehow it’s still largely overlooked as a marketing tool for mobile apps. Which is a shame because Instagram has a huge active audience and you should be marketing your app to it. Here are some actionable tips to help you.

Use top quality native images

Instagram is all about posting great-looking creative images. That’s what you need to keep in mind when you’re promoting your app. Your images have to be of the right quality to attract people who use Instagram. So, post high quality native images, but don’t restrict yourself to screenshots only.

Use hashtags

One way to get the most out of Instagram when marketing your app is to use hashtags the smart way. On Instagram you can add up to 30 hashtags to a photo. It’s a bit like adding keywords for your ASO. If you’re worried that having too many hashtags will make your posts look like spam, just add them separately as the first comment. The effect is the same.

Add shortlinks

The main purpose of marketing your app on Instagram is to drive traffic to the App Store. Like on Twitter, the best way to post links on Instagram is by using shortlinks. You can use any link shortener:,, or anything else. You can even create custom shortlinks on and track click stats.

Using Instagram for iOS app marketing can be tricky, but if your images speak to the audience, you won’t be disappointed with the results.

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